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Media Relations


J. Safra Sarasin announces a new brand for Asset Management

Bank J. Safra Sarasin today announced a new brand for its asset management activities, sales to institutional investors and wholesale business: J. Safra Sarasin Asset Management.
This new brand better reflects the importance of our asset management business and what we stand for: we aim to deliver strong, long-term investment performance in key competence areas and specialties.
Our distinct approach and value to clients can be summarized clearly:
  • We have the perspective of the investor in mind at all times
  • We are pioneers and leaders in sustainable investments
  • We have a global mind-set and act with high conviction
  • We are long-term partners
The J. Safra Sarasin Asset Management brand continues to be an integral part of Bank J. Safra Sarasin Ltd and benefits from its exceptionally strong foundations.
Daniel Belfer, Head of Asset Management, Treasury & Trading, Bank J. Safra Sarasin, said:
“The asset management industry is going through unprecedented changes due to regulation, technology and the evolution in investors’ preferences. While the new brand remains part of the Bank and continues to benefit from its global competencies and infrastructure, we wish to approach the market as a distinct recognizable fully-fledged asset manager. We are confident that this new J. Safra Sarasin Asset Management brand will enable us to strengthen current relationships and develop new ones.”
François Andriot, Head of Institutional Clients and Wholesale, Bank J. Safra Sarasin, said:
“We are proud to cater to the most demanding institutional clients and partners across the globe, for whom we aim to deliver strong long-term performance and superior service. This new brand enables us to focus better on their needs and expectations, using our specialist knowledge and innovative solutions.”
Visit the new website to learn more about our investment approach, key competences, specialist products and solutions for investors.